Posted by/Follow For the Motherland – Sass Rogando Sasot
Philippine Information Agency Director-General Harold Clavite said: “Development and progress are not measured by social media following and the number of trolls one can mobilize. Real issues are addressed face to face.”
Harold, do you live in the same century as we do? Information communication technologies ARE the most efficient and fastest way of disseminating information to the public. In this age of ICT’s, real issues are often addressed using technology. Diba, Harold, you used Facebook to ask Mocha to file a leave of absence instead of meeting her “face to face.”
One of the CRITICAL MEASURES of a effective communication is the NUMBER OF PEOPLE who become interested in what the person is saying. Social media following translates to a BIGGER AUDIENCE. In mass communication, A BIG AUDIENCE is absolutely necessary.
If you have a VERY LOW social media following, you have a small audience, your message only reaches a few people.
If a public information arm, like your agency, gains a small following, that’s an indication that you have failed in developing a critical factor in effectively spreading your message across.